BRAWNY
REDEFINING STRENGTH FOR
THE MODERN-DAY CONSUMER.
BRAWNY
REDEFINING STRENGTH FOR THE MODERN-DAY CONSUMER.
StRENGTH HAS NO GENDER.
Due to stiff competition and lost market share, the once-loved “big tough towel” needed a complete overhaul. So we tossed out the traditional Brawny guy. Started heroizing Brawny’s core audience — women. And injected an old legacy brand with a new sense of purpose.
ONCE A MOTHER, ALWAYS A GIANT.
Kids see their mothers as giants. Literally. So for Mother’s Day, we celebrated moms with a video that showed the everyday ways moms are strong and resilient. We strapped Snapchat Spectacles on some toddlers, and off we went!
