ReNAISSANCE

DISCOVER THIS WAY

Renaissance hotels needed to appeal to a younger audience. An audience constantly seeking new adventures and new experiences. So we partnered with up-and-coming soul singer Judith Hill — someone who embodies the carpe diem spirit of Renaissance — and made a music video about the joys of discovery. Then we created branded short-form content and stylized visuals to entice guests to “Discover This Way.”